Jul 31, 2013 · Popular Mechanics
Code Monkeys, not Grease Monkeys, are the future of car modification
Ford's Zac Nelson created a shift knob that vibrates at the ideal moment to change gears, using the OpenXC platform. Released to the public at the Consumer Electronics Show this past January, OpenXC is Ford's way of luring Silicon Valley into the automotive sphere. "There's a lot of people who can write apps, what OpenXC does is open up cars to people who want to do pure software work."
Bug Labs, Inc. jointly developed the OpenXC platform with Ford.