Social Machines

In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

Written by Bug Labs Founder and CEO, Peter Semmelhack, Social Machines defines a new path to innovation for product designers and developers in any industry.

Next Generation Products are Socially Connected

Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues.

What Does it Mean for Your Business?

Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. In Social Machines uthor Peter Semmelhack:

  • Explains how smart phones and tablets enable Social Machines
  • Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.
  • Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models

Social Machines is a new book written by Bug Labs founder and CEO, Peter Semmelhack

Buy the Book

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